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In 2022, Coca-Cola’s brand was valued at $97.9 billion U.S. dollars.
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The ranking by revenue in the soft drinks segment of the non-alcoholic drinks market is led by the United States with 297.5 billion U.S. dollars and is followed by China (37.2 billion U.S. dollars).
Coca-Cola unveils its latest creation: Coca-Cola 3000 Zero Sugar, a limited-edition beverage born from the collaboration of human creativity and artificial intelligence (AI). This groundbreaking drink transports you to the year 3000, offering a tantalizing glimpse of what the future might taste like. Don’t miss your chance to try it; head to your usual sales channels now!
A Taste of the Future
Coca-Cola 3000 Zero Sugar is more than just a drink; it’s a flavor that has been meticulously crafted with the help of both human and AI ingenuity. Coca-Cola embarked on a unique journey, seeking to understand how people worldwide envision the future through their emotions, aspirations, colors, and flavors. The responses gathered from this exploration, combined with the power of artificial intelligence, were instrumental in creating the distinct flavor of Coca-Cola 3000.
This innovative beverage is a blend of 85% Coca-Cola Zero flavor and 15% unexpected taste. It’s a one-of-a-kind fusion crafted with the assistance of AI, giving you the opportunity to voyage to the year 3000 and discover what the future might hold. All you need to do is scan the can and immerse yourself in the Creations Hub, where you can peer into the future through customizable lenses.
A Futuristic Design
Coca-Cola 3000 comes in a sleek 330ml can adorned with a futuristic design, paying homage to technology and innovation. The packaging cleverly incorporates light elements, and you’ll find the Creations logo floating amidst effervescent bubbles. Notably, the iconic Spencerian Script of Coca-Cola has been reimagined, featuring a sequence of dots merging together to symbolize the future’s interconnectedness among humanity.
Available Globally
Starting this September, this limited-edition beverage will be available in the domestic market and select international markets, including Europe, the United States, Canada, China, and Africa. Coca-Cola 3000 isn’t just a futuristic drink; it represents a deeper experience. To bring this 3000 experience to life, Coca-Cola is launching a capsule collection in collaboration with AMBUSH, a fashion brand challenging gender conventions, created by Korean-American designer Yoon Ahn. This collection includes futuristic-inspired accessories and items that can be reserved on AMBUSHDESIGN.com.
The Expanding Creations Range
Coca-Cola 3000 is the second release of 2023 and the fifth since the inception of the Coca-Cola Creations innovation platform over a year ago. It follows the success of Coca-Cola Movement, Coca-Cola Intergalactic, Coca-Cola Marshmello, and Coca-Cola Dreamworld. You can find this beverage across various sales channels, including Modern Retail, Convenience, QSR, Leisure, Online Grocery, Aggregators, Universities, and Take Away.
As with the previous Coca-Cola Creations launches, Coca-Cola 3000 contains zero sugar, reinforcing Coca-Cola’s commitment to reducing sugar in beverages and providing consumers with more calorie-free or low-calorie options. With this innovative product, Coca-Cola aims to add value and contribute to the growth of the Sparkling Soft Drinks (SSD) category.
Why wait when you can join us on this thrilling journey to the year 3000? Experience the future with Coca-Cola 3000 and be part of a new vision of what’s to come.
