Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click Here
Subscribe to Merca2.0. Click Here
Mary Earps’ disappointment sheds light on the challenges female athletes face when it comes to receiving equal treatment and recognition in the world of sportswear merchandising.
Brands and retailers must act swiftly to take advantage of artificial intelligence technologies- such as, lines of code, graphics, and human-like voices —which are already driving change among retail businesses.
Longevity and global presence can lead to fascinating local adaptations. Heineken, the world’s most renowned beer with over 150 years of existence and a presence
In a world where unexpected partnerships can ignite the imagination, State Farm Insurance and Disney’s Haunted Mansion have accomplished an extraordinary feat.
Les Binet and Grace Kite represent two of the 17 experts that published an open letter alerting readers to the potential drawbacks of automated market mix models powered by AI.
Merca2.0 Marketing Magazine’s 21st edition of its ranking of advertising agencies in Mexico highlights the growing significance of advertising on streaming platforms and the increasing use of artificial intelligence (AI) in the industry.
To launch its new and upcoming position statement to a bigger audience, Olay recently performed something new, street marketing action.
With an unparalleled reputation in the industry, this British firm has been leading the innovation in high-end speakers since 1966.
Barbie’s unwavering success is a testament to the power of Hype Marketing and the fervor of dedicated fandoms.
In the dynamic world of the retail industry, the terms On Trade and Off Trade are used to describe different channels of product sales and
You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.
